I was tasked with designing the UI for Uproots, a brand new property rental website/app. Their aim is to simplify the entire process for both tenant and agent, with a tenant first approach. After some discussion with the client, we decided to hold a brand workshop, which would help solidify their positioning, values, vision and voice.
From our workshop findings I was able to push the existing brand forward by creating an asset bank of illustrations to be used across all touchpoints. The UI design and digital styleguides for both website and app followed, which was completed by a small team of two people (myself and UX designer Thomas Davy).