I was recently tasked with creating a new brand for Travelshop, a fully digital worldwide accommodation startup, ready to take the market by storm.
The project began with a visit to Cairo, Egypt, where I got to meet the external team and run a brand workshop. The workshop was designed to be collaborative and treated as part of the brand discovery phase. We addressed brand positioning, brand vision, brand communications and personas. Back in the UK I worked on simplifying and defining my workshop results. This helped me create a brand blueprint document that contained everything from brand personality and tone of voice to brand values and interactions.
With the research/strategy complete, my task moved on to the visual designs. We settled on the concept, ‘memorable moments’. This idea was based on those small memorable moments, gained when experiencing something new in a different environment. The concept was intentionally broad and helps tie together brand assets and future brand communications.
I went on to create various logo marks, illustration styles, colour palette, iconography, photography styling and digital direction, all based on the brand blueprint and brand concept. A great project to work on and a lovely external team.