I was recently tasked with creating a new brand for Travelshop, a fully digital worldwide accommodation provider. The project began with a visit to Cairo, where I got to meet the external team and run a brand workshop. The workshop was designed to be collaborative and kicked off the brand discovery phase. We addressed brand positioning, brand vision, communications and personas.
Back in the UK I worked on simplifying and defining my workshop results, which helped me form the concept ‘memorable moments’. This idea was based on small memorable moments, gained when experiencing something new in a different environment. The concept was intentionally broad and helped tie together brand assets and future brand communications.
I went on to create various logo marks, illustration styles, colour palette, iconography, photography styling and digital direction, all based on the brand concept. A great project to work on and a lovely external team.